Messaging is often the most important part of a media campaign. Our dedicated press team will associate your key messages with positive news frames and themes designed to resonate with your target audience.
Traditional / Social Media Outreach
Unitas excels in helping our clients develop and pitch newsworthy media content to online, broadcast and print media across the world. Our peers and contacts are media agenda-setters, influencers and content creators from major global media outlets and social platforms.
Unitas specialises in crisis communications. From pre-empting negative media coverage by mapping the likeliest crisis scenarios, to combating negative media coverage by delivering strong reactive media, to helping structure your internal crisis management protocol; Unitas excels in reacting to media crisis scenarios.
Unitas has a track record of successful focus group delivery.
We are able to uncover the most significant effects of policy and help forecast current and future social and political trends.
Unitas offers media training for those who seek to engage directly with media outlets, either in print, broadcast or online. We have provided training on behalf of the US State Department and the UN Alliance of Civilizations.
Unitas have tailored workshops to focus on editorial writing, engaging with journalists and editors to pitch stories, on camera and on radio interviews, crisis communications, press conferences and more.
Unitas advises clients on how to develop the in-house capacity to engage effectively with domestic and international media – from identifying key messaging to mapping out a crisis communications protocol.
Event planning and design
The Unitas events team has extensive experience in organising and managing events, summits and conferences – from regular roundtable policy events to major launch events, corporate receptions and international retreats. We ensure pre-event PR, venue recommendations, theming and entertainment are all focused on building your brand and communicating your message.
Having the right guest list is crucial to the success of your event. Unitas has a track record of drawing up impressive event guest lists and securing guest attendance from prominent political, corporate, media and academic personalities.
Speakers and facilitators
With the collective networks of its Associates and Directors, Unitas gives its clients the best chance of securing high profile event speakers within the field of cross cultural relations – whether from the field of domestic or international politics and policy, to academia and media.