Unitas wins communications contract with El Hatef El Islami, an Islamic advisory service provider staffed by Al Azhar University professors
February 18th, 2009Unitas Communications has been appointed the official UK communications agency for Cairo based Islamic advisory service provider, El Hatef El Islami.
Approved by the Grand Imam of Al-Azhar University in 2001, El Hatef El Islami uses world renowned Islamic scholars from Al Azhar University - the most respected seat of learning in the Sunni Islamic World, as part of their telephone advisory services.
Unitas services will involve a complete UK Communications and PR strategy for the UK launch of El Hatef’s call service - the Islamic Hotline. Unitas’ remit will encompass media positioning, community engagement strategies and strategic brand positioning.
Unitas CEO Muddassar Ahmed said ‘we are delighted to be providing an integrated Public Relations campaign on behalf of El Hatef El Islami. There is a great need for credible Islamic advisory services in the UK and Unitas will endeavour to fill this void by promoting the work of El Hatef El Islami.’
Chairman of El Hatef El Islami Mr. Cherif Abdel Meguid added ‘we are happy that Unitas will be working closely with our Cairo team led by Mrs. Abeer Almudaris, Official Spokesperson & Liaison Officer of El Hatef, for the success and launch of such an important service that caters for the Muslim Community in the UK.’